Welcome to Gróa - where our name, rooted in old Norse, embodies our commitment to Amazon growth and becoming green.

The Amazon Growth Agency

Gróa is an exclusive and personalised Amazon agency, choosing to work with, and grow with transformative people, brands and companies. Born global, with Nordic roots, our founding team brings collectively +20 years of international Amazon experience. We operate at the cutting interface of private sellers, technological partners, Amazon aggregators, investors and leading big business.

Verified Partner

Our high performance culture orientates around authentic leadership, exceptional and personalised communication, innovation, inclusion and having fun.

We strive to be greener and have positive societal impact. Improving each day. With our clients. Hence our name, and commitment, to Gróa.

$60m Annual Revenue
under Management

$10m Annual PPC
under Management

+30 Brands
Acquired

100 Product
Launches

7 Geographical
Amazon Markets

75 Suppliers
Managed

Full Account Management

At Gróa, our Full Account Management service is the cornerstone of your Amazon success. Our dedicated team of experts takes a holistic approach, overseeing every facet of your account—from inventory optimization and listing enhancement to customer engagement and compliance oversight. We harness our collective +20 years of international Amazon experience to develop bespoke strategies that not only elevate your brand but also streamline operations for sustained growth. Emphasizing data-driven decisions and proactive market analysis, we ensure your account remains agile in the dynamic Amazon ecosystem. Partner with us to experience a seamless, end-to-end management solution that drives performance while aligning with our shared commitment to green, sustainable growth.

Learn more

PPC Management

Strategic Audit

Dedicated PPC Specialist

Always ongoing ads

TACOS optimization

Analyze & Report

Why others choose Gróa

Our team’s collective +20 years of Amazon experience as private FBA sellers, agency founders and aggregator founding team members, means we are humble, and yet proud our our Amazon growth achievements, and steps towards being greener.

How we work

Personalized & Performance Focused

Gróa operates at the interface between private sellers, Amazon aggregators and big business.

Gróa has developed niche Amazon growth and margin improving playbooks. We can reach a world-class industry and intelligence network. And provide sophisticated financial acumen and frameworks to ensure cash and profit are given as much attention as revenue growth.

PPC Management
Reimbursement

“Under the skilled guidance of the founding team, Gróa Group stands as a powerhouse of Amazon expertise. Their genuine and professional communication style, knack for building high-performing teams and culture, and prowess in forging partnerships to unlock growth opportunities on Amazon are tried-and-true assets tailored for the dynamic world of e-commerce.”

— John Hefter | Founding Member of Thrasio

“Very happy with my encounter with the Gróa Group team. The most impressive part with Gróa was how quickly they had a deep understanding of my brand and it´s products. With the Product Lifecycle Management approach, Gróa Group forced me to see my products from another perspective.”

— CEO of Packatape | 7 Figure UK Amazon Brand